Escondido, California
Headquarters · commercial · operations
About us
Imaginative products.
Disciplined execution.
Since 2006, BrainStormProducts has connected consumer insight, product design, engineering, manufacturing, quality, packaging, and distribution to create memorable play and practical retail programs.
One creative operating platform
Ideas become stronger when the people shaping the product stay connected to the people delivering it.
01Distinctive product thinking
A clear shopper, play pattern, and shelf opportunity shape every concept before the details multiply.
02Connected development
Design, engineering, prototyping, testing, packaging, and production decisions move as one conversation.
03Practical retail execution
Pack formats, displays, identifiers, quality planning, distribution, and delivery stay tied to the category goal.
Our story
Kites were the beginning. Product creation became the bigger story.
Our flying-toy roots taught us the value of instant visual impact, understandable play, thoughtful engineering, and compelling merchandising. That operating experience now supports toy and consumer-product programs across multiple categories.
The principle remains simple: start with the shopper and shelf need, make the proposition clear, and connect creative thinking to the work required to deliver it.
From category need to shipment
One coherent product journey.
Retail teams get a connected development story instead of a collection of disconnected handoffs.
- 01
Category & shopper insight
Define the audience, play pattern, channel objective, and shelf opportunity.
- 02
Design & prototyping
Develop the concept through industrial design, CAD, models, and useful iteration.
- 03
Engineering & quality planning
Consider materials, construction, testing, inspection, and destination-market requirements early.
- 04
Production & packaging
Keep tooling, manufacturing, decoration, packs, case formats, and displays connected.
- 05
Retail execution & delivery
Coordinate identifiers, EDI readiness, distribution needs, and the path from approval to aisle.
Connected where the work happens
A global team with a shared product goal.
Commercial, creative, engineering, manufacturing, quality, and distribution resources work as one connected system.
El Segundo, California
Toy Building showroom
Cornwall, United Kingdom
Innovation Factory
Dong Guan, China
Manufacturing · engineering · quality
Kampong Chhnang, Cambodia
Manufacturing · quality
National retail · OEM · distribution · licensing
Bring us the category opportunity.
We'll bring the product-development and operating team needed to explore it.
Email Sales Use the business inquiry form